Advertising and integrated marketing communication (Record no. 199609)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00376nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250421s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259026058 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | Sha |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shah, Kruti |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and integrated marketing communication |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chennai |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | McGraw Hill |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 889 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | GENERAL BOOKS |
| Barcode | Cost, replacement price | Koha item type | Department | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Bill NO | Bill Date | Date last seen | Total Checkouts | Date last checked out | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 008558 | 1175.00 | Books | MBA | PCU LIBRARY | PCU LIBRARY | 21/04/2025 | Suyog Enterprises | 1175.00 | 6793 | 2025-02-22 | ||||||||
| 008559 | 1175.00 | Books | MBA | PCU LIBRARY | PCU LIBRARY | 21/04/2025 | Suyog Enterprises | 1175.00 | 6793 | 2025-02-22 | 12/12/2025 | 1 | 18/11/2025 | 21/04/2025 | ||||
| 008560 | 1175.00 | Books | MBA | PCU LIBRARY | PCU LIBRARY | 21/04/2025 | Suyog Enterprises | 1175.00 | 6793 | 2025-02-22 | 21/04/2025 | 21/04/2025 | ||||||
| 008561 | 1175.00 | Books | MBA | PCU LIBRARY | PCU LIBRARY | 21/04/2025 | Suyog Enterprises | 1175.00 | 6793 | 2025-02-22 | 21/04/2025 | 21/04/2025 |