Advertising brands and consumer behaviour (Record no. 197060)

MARC details
000 -LEADER
fixed length control field 00476nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241004s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120000000
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number Kum
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, Ramesh S.
245 #0 - TITLE STATEMENT
Title Advertising brands and consumer behaviour
245 #0 - TITLE STATEMENT
Remainder of title Indian context
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Noida
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2024
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 262
365 ## - TRADE PRICE
Price amount 499
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
700 ## -
Personal name Krishnamurthy, Anup
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Date last seen Total Checkouts Barcode Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Current library Date acquired Source of acquisition Cost, normal purchase price Bill NO Bill Date Date due Date last checked out
04/10/2024   007291 04/10/2024 Books         PCU LIBRARY PCU LIBRARY 04/10/2024 Suyog Enterprises 499.00 6718 2024-08-13    
02/02/2026 3 007292 04/10/2024 Books         PCU LIBRARY PCU LIBRARY 04/10/2024 Suyog Enterprises 499.00 6718 2024-08-13 16/02/2026 02/02/2026