Social communication in advertising (Record no. 186333)

MARC details
000 -LEADER
fixed length control field 00409nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240301s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138094567
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1042
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number LEI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Leiss, W. and others
245 #0 - TITLE STATEMENT
Title Social communication in advertising
250 ## - EDITION STATEMENT
Edition statement 4th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Routledge
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent ix, 431
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Date last seen Total Checkouts Full call number Barcode Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Current library Date acquired Source of acquisition Bill NO BOOK NO
01/03/2024   659.1042 S18L 003986 01/03/2024 Books         PCU LIBRARY PCU LIBRARY 01/03/2024 Suyog Enterprises 6428 S18L
01/03/2024   659.1042 S18L 003987 01/03/2024 Books         PCU LIBRARY PCU LIBRARY 01/03/2024 Suyog Enterprises 6428 S18L