Integrated advertising promotion and marketing communications (Record no. 186289)

MARC details
000 -LEADER
fixed length control field 00443nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240301s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332518377
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number CLO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow, K. E.
245 #0 - TITLE STATEMENT
Title Integrated advertising promotion and marketing communications
250 ## - EDITION STATEMENT
Edition statement 6th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Noida
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2022
300 ## - PHYSICAL DESCRIPTION
Extent 455
700 ## -
Personal name Baack, D. E.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Date last seen Total Checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Current library Date acquired Source of acquisition Cost, normal purchase price Bill NO BOOK NO
01/03/2024   659.1 I22C 003864 935.00 01/03/2024 Books         PCU LIBRARY PCU LIBRARY 01/03/2024 Suyog Enterprises 935.00 6428 I22C
01/03/2024   659.1 I22C 003865 935.00 01/03/2024 Books         PCU LIBRARY PCU LIBRARY 01/03/2024 Suyog Enterprises 935.00 6428 I22C
01/03/2024   659.1 I22C 003866 935.00 01/03/2024 Books         PCU LIBRARY PCU LIBRARY 01/03/2024 Suyog Enterprises 935.00 6428 I22C