Advertising and IMC (Record no. 186286)

MARC details
000 -LEADER
fixed length control field 00424nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240301s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789390394937
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number MOR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Moriarty, S. and others
245 #0 - TITLE STATEMENT
Title Advertising and IMC
245 #0 - TITLE STATEMENT
Remainder of title Principles and pactice
250 ## - EDITION STATEMENT
Edition statement 11th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Noida
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2022
300 ## - PHYSICAL DESCRIPTION
Extent 664
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Date last seen Total Checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Current library Date acquired Source of acquisition Cost, normal purchase price Bill NO BOOK NO
01/03/2024   659.1 A22M 003858 905.00 01/03/2024 Books         PCU LIBRARY PCU LIBRARY 01/03/2024 Suyog Enterprises 905.00 6428 A22M
01/03/2024   659.1 A22M 003859 905.00 01/03/2024 Books         PCU LIBRARY PCU LIBRARY 01/03/2024 Suyog Enterprises 905.00 6428 A22M
01/03/2024   659.1 A22M 003860 905.00 01/03/2024 Books         PCU LIBRARY PCU LIBRARY 01/03/2024 Suyog Enterprises 905.00 6428 A22M