Advertising promotion, and other aspects of Integrated Marketing Communications (Record no. 186207)

MARC details
000 -LEADER
fixed length control field 00471nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240301s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789355734587
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number AND
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Andrews, J. C.
245 #0 - TITLE STATEMENT
Title Advertising promotion, and other aspects of Integrated Marketing Communications
250 ## - EDITION STATEMENT
Edition statement 10th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Cengage
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2023
300 ## - PHYSICAL DESCRIPTION
Extent xix, 635
700 ## -
Personal name Shimp, T. A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Date last seen Total Checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Current library Date acquired Source of acquisition Cost, normal purchase price Bill NO Bill Date BOOK NO
01/03/2024   658.82 A23A 003550 999.00 01/03/2024 Books         PCU LIBRARY PCU LIBRARY 01/03/2024 Suyog Enterprises 999.00 6419 45137 A23A
01/03/2024   658.82 A23A 003551 999.00 01/03/2024 Books         PCU LIBRARY PCU LIBRARY 01/03/2024 Suyog Enterprises 999.00 6419 30/07/2023 A23A
01/03/2024   658.82 A23A 003552 999.00 01/03/2024 Books         PCU LIBRARY PCU LIBRARY 01/03/2024 Suyog Enterprises 999.00 6419 30/07/2023 A23A