Marketing management (Record no. 185747)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00409nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240301s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, P. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 756 |
| 700 ## - | |
| Personal name | Keller, K. L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Date last seen | Total Checkouts | Full call number | Barcode | Date last checked out | Cost, replacement price | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Bill NO | Bill Date | BOOK NO |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 16/12/2025 | 1 | 658.8 M21K | 000296 | 10/12/2025 | 1049.00 | 01/03/2024 | Books | PCU LIBRARY | PCU LIBRARY | 01/03/2024 | Suyog Enterprises | 1049.00 | 6310 | 44964 | M21K | ||||
| 01/03/2024 | 658.8 M21K | 000297 | 1049.00 | 01/03/2024 | Books | PCU LIBRARY | PCU LIBRARY | 01/03/2024 | Suyog Enterprises | 1049.00 | 6310 | 07/02/2023 | M21K | ||||||
| 07/05/2025 | 1 | 658.8 M21K | 000298 | 08/02/2025 | 1049.00 | 01/03/2024 | Books | PCU LIBRARY | PCU LIBRARY | 01/03/2024 | Suyog Enterprises | 1049.00 | 6310 | 07/02/2023 | M21K | ||||
| 24/02/2026 | 2 | 658.8 M21K | 000299 | 27/01/2025 | 1049.00 | 01/03/2024 | Books | PCU LIBRARY | PCU LIBRARY | 01/03/2024 | Suyog Enterprises | 1049.00 | 6310 | 07/02/2023 | M21K | ||||
| 01/03/2024 | 658.8 M21K | 000300 | 1049.00 | 01/03/2024 | Books | PCU LIBRARY | PCU LIBRARY | 01/03/2024 | Suyog Enterprises | 1049.00 | 6310 | 07/02/2023 | M21K | ||||||
| 01/03/2024 | 658.8 M21K | 000555 | 1049.00 | 01/03/2024 | Books | PCU LIBRARY | PCU LIBRARY | 01/03/2024 | Suyog Enterprises | 1049.00 | 6311 | 07/02/2023 | M21K | ||||||
| 01/03/2024 | 658.8 M21K | 000556 | 1049.00 | 01/03/2024 | Books | PCU LIBRARY | PCU LIBRARY | 01/03/2024 | Suyog Enterprises | 1049.00 | 6311 | 07/02/2023 | M21K | ||||||
| 01/03/2024 | 658.8 M21K | 000557 | 1049.00 | 01/03/2024 | Books | PCU LIBRARY | PCU LIBRARY | 01/03/2024 | Suyog Enterprises | 1049.00 | 6311 | 07/02/2023 | M21K | ||||||
| 16/12/2025 | 2 | 658.8 M21K | 000558 | 10/12/2025 | 1049.00 | 01/03/2024 | Books | PCU LIBRARY | PCU LIBRARY | 01/03/2024 | Suyog Enterprises | 1049.00 | 6311 | 07/02/2023 | M21K | ||||
| 01/03/2024 | 658.8 M21K | 000559 | 1049.00 | 01/03/2024 | Books | PCU LIBRARY | PCU LIBRARY | 01/03/2024 | Suyog Enterprises | 1049.00 | 6311 | 07/02/2023 | M21K |