CONSUMER BEHAVIOR : BULDING MARKETING STRATEGY. (Record no. 140560)

MARC details
000 -LEADER
fixed length control field 00444nam a2200169Ia 4500
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title   ENGLISH
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 004.65
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number HAW
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name HAWKINS, DELBERT, I
245 #0 - TITLE STATEMENT
Title CONSUMER BEHAVIOR : BULDING MARKETING STRATEGY.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication NEW DELHI
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher TATA MCGRAW-HILL PUB. CO. LTD.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term   CONSUMER BEHAVIOR
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name BEST, ROGER J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book with CD
Holdings
Full call number Accession Number Price effective from Koha item type Department Lost status Damaged status Not for loan Withdrawn status Permanent Location Current Location Date acquired Source of acquisition Bill Date Language
004.65 PCCOEECCB949 02/09/2022 Book with CD CB E&TC         PCCOE PCCOE 28/10/2009 NIKHIL BOOKS 2009-10-28 ENGLISH
4.65 PCCOEECCB950 02/09/2022 Book with CD CB E&TC         PCCOE PCCOE 28/10/2009 NIKHIL BOOKS 2009-10-28 ENGLISH
4.65 PCCOEECCB951 02/09/2022 Book with CD CB E&TC         PCCOE PCCOE 28/10/2009 NIKHIL BOOKS 2009-10-28 ENGLISH
4.65 PCCOEECCB952 02/09/2022 Book with CD CB E&TC         PCCOE PCCOE 28/10/2009 NIKHIL BOOKS 2009-10-28 ENGLISH