MARKETING MANAGEMENT. 2 BOOKS SET . (Record no. 139724)

MARC details
000 -LEADER
fixed length control field 00528nam a2200217Ia 4500
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title   ENGLISH
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number KOT
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name KOTLER, PHILIP.
245 #0 - TITLE STATEMENT
Title MARKETING MANAGEMENT. 2 BOOKS SET .
250 ## - EDITION STATEMENT
Edition statement 15TH ED.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication NOIDA
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher PEARSON INDIA EDUCATION SERVICES PVT. LTD.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Year of publication 2021
300 ## - PHYSICAL DESCRIPTION
Number of Pages 756
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term   MARKETING MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name KELLER, KEVIN LANE.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Text Books
Holdings
Full call number Disc Net Amount Accession Number Cost, replacement price Price effective from Koha item type Department Lost status Damaged status Not for loan Withdrawn status Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price Bill No Bill Date Language
658.8 25 786.75 PCCOEMCA03607 1049.00 02/09/2022 Text Books MCA         PCCOE PCCOE 30/11/2021 SUYOG ENTERPRISES 1049.00 6052 2021-08-30 ENGLISH
658.8 25 786.75 PCCOEMCA03609 1049.00 02/09/2022 Text Books MCA         PCCOE PCCOE 30/11/2021 SUYOG ENTERPRISES 1049.00 6052 2021-08-30 ENGLISH