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STRATEGIC BRAND MANAGEMENT : CREATING AND SUSTAINING BRAND EQUITY LONG TERM

KAPFERER, JEAN - NOE

STRATEGIC BRAND MANAGEMENT : CREATING AND SUSTAINING BRAND EQUITY LONG TERM - 2nd ed. - KOGAN PAGE PVT. LTD. 2010 - 443

Subjects--Topical Terms:
STRATEGIC BRAND

Dewey Class. No.: 658 / KAP

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