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ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMUNICATIONS PERSPECTIVE

BELCH, GEORGE E.

ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMUNICATIONS PERSPECTIVE - 9th ed. - MCGRAW HILL EDUCATION (INDIA ) PVT. LTD. 2014 - 1016

Subjects--Topical Terms:
ADVERTISING

Dewey Class. No.: 659.1 / BEL

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