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MARKETING STRATEGY : A DECISION - FOCUSED APPROACH

WALKER, JR. ORVILLE,

MARKETING STRATEGY : A DECISION - FOCUSED APPROACH - 5th ed. - TATA MCGRAW-HILL PUB. CO. LTD. 2011 - 346

Subjects--Topical Terms:
MARKETING STRATEGY

Dewey Class. No.: 658.8 / WAL

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