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BRAND POSITIONING : STRATEGIS FOR COMPETITIVE ADVANTGE

SENGUPTA, SUBROTO

BRAND POSITIONING : STRATEGIS FOR COMPETITIVE ADVANTGE - 2nd ed. - TATA MCGRAW-HILL PUB. CO. LTD. 2008 - 297

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: 658.8 / SEN

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