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ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMUNICATIONS PERSPECTIVE

BELCH, GEORGE E.

ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMUNICATIONS PERSPECTIVE - 7th ed. - TATA MCGRAW-HILL PUB. CO. LTD. 2010 - 1075

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 / BEL

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