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SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM

ZEITHSML, VALARIE A.

SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM - 4th ed. - TATA MCGRAW-HILL PUB. CO. LTD. 2009 - 743

Subjects--Topical Terms:
Services Marketing

Dewey Class. No.: 658.8 / ZEI

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